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You Inc.
A few years ago I was listening to a program while driving to work. I can still
remember how Jay Abraham referred to his old jobs. (If you're unfamiliar, he's the
bearded business guru who could turn a lemonade stand into a multi-national, multi-
million dollar enterprise--with a franchise in the neighboring county.)
He was asked about the work experience that had turned his brain into a business
machine. At one point he said, "I made a huge profit from all of them."
He caught my attention with that one. Profit? Most people think in terms of a
paycheck, but not profit. The idea intrigued me.
From his perspective, he was president of Jay Abraham Inc long before he owned his
first company. Wherever hired, he was bringing in his corporation to help his client
succeed. He was a consultant, not an employee.
It was a simple twist that blossomed into stellar results.
Because Abraham looked at his jobs through the lens of self-employment, he was
constantly driven to improve and excel. His mind churned out idea after idea; his
brain never stopped scanning the scene for slivers of opportunity. After all, it was
his company he was helping.
How would you act if you were the president of You Inc? What would you do differently
if, instead of working for someone else's business, you were offering the services of
your company?
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